How to Attract More Patients with Social Media Marketing
Last week, my wife got a call from her Aunt Jean, wanting to know if our daughter’s new “baby lady” had arrived. You see, Aunt […]
Attract More Patients With Yelp
Yelp is the most important review/directory site that business owners need to pay attention to after the three largest search sites – Google, Yahoo, Bing. […]
What Type of Pictures Do You Recommend?
Pictures are a vitally important part of your online marketing strategy. Pictures allow a potential patient to assess whether your practice is professional, modern, clean, […]
Can you provide tips on collecting patient reviews?
Why Are Reviews Important? Reviews are an important part of your online presence. Not only do they help your profile pages (on Yelp, SuperPages, Google […]
How should I set up email addresses for myself and the practice?
Here is our best case scenario for email address configurations. Please note that the email set-up for each client tends to differ somewhat based on historical choices they have made and these are only guidelines.
How To Sell 4 Times As Many Hearing Aids
Here’s a fact about your practice you probably know… For each patient who willingly walks in the door and you see, there are three more who could use your services who never call.
What’s Holding Your Audiology Practice Back…
Isn’t it odd that almost every alarm clock made has a built-in function to encourage you to make procrastination your first act of the day? You know what I’m talking about, the snooze button.
The Low Cost Way To Sell More Hearing Aids
What do you do for fun? I like to wind down at the end of the day by winding up on my bike. Going out […]
The Photos Fatal To Your Audiology Marketing
151 years ago, Ivan Turgenev from Russia wrote, “A picture shows me at a glance what it takes dozens of pages of a book to […]
Audiology Marketing – The Game Changer
Last October, hurricane Sandy came ashore in our coastal Connecticut town. And while damage was less than in many towns, lots of low-lying houses were flooded. Which was a game-changer!
The Big Audiology Online Marketing Mistake
Why are most audiology and hearing aid practice’s websites a big waste of time and money? It’s a fundamental problem with style! No, I’m not […]
The Problem With Discounting Hearing Aids
Want to attract more patients like bees to honey? Should you use discounts? You know – send out a mailer a few times a year offering new patients or previous patients 15% or $500 off?